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Crypto

Google Embraces ‘Cryptocurrency Coin Trust’ Ads

Google is set to revamp its crypto advertising policy, fueling speculation about the inclusion of Bitcoin ETFs. The update, anticipated since December 2023, opens doors for “Cryptocurrency Coin Trusts,” enticing investors with trust-based crypto trading. Since Google’s last crypto policy update in 2018, the landscape has transformed. With the recent SEC approval of 11 issuers […]

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Google is set to revamp its crypto advertising policy, fueling speculation about the inclusion of Bitcoin ETFs. The update, anticipated since December 2023, opens doors for “Cryptocurrency Coin Trusts,” enticing investors with trust-based crypto trading.

Since Google’s last crypto policy update in 2018, the landscape has transformed. With the recent SEC approval of 11 issuers for US spot Bitcoin ETFs, a significant shift in the crypto advertising arena seems imminent.

Google Revamps Crypto Ads: ‘Cryptocurrency Coin Trust’ Welcomed

These trusts function as baskets, containing an array of financial assets like stocks or bonds, securely held by custodians. The revised policy suggests a broader advertising platform, possibly welcoming heavyweights such as BlackRock and Fidelity to target new investors.

Google’s ad machine has already been on a winning streak, recording a robust $76.6 billion revenue in Q3, marking an impressive 11% surge from the previous year. The breakdown reveals a substantial increase in total advertising revenue, encompassing Search, YouTube, and Network revenues.

Google’s Crypto Romance: A History of Twists and Turns

Google’s relationship with crypto advertising has been a rollercoaster ride. In 2018, a sweeping ban targeted crypto-related ads, from initial coin offerings to crypto exchanges and trading advice, aiming to shield retail investors from perceived predatory practices.

The tide turned in August 2021 when ads for crypto exchanges and wallets found their way back into the US market, under certain conditions. This included compliance with the Financial Crimes Enforcement Network, state-level registration as a money transmitter, or achieving chartered-bank status.

The ETF Entrée: A Potential Game-Changer for Google

As anticipation grows around Google’s updated policy, the crypto community speculates about the inclusion of the newly launched Bitcoin ETFs. The language of the update has triggered a buzz on social media, hinting at a possible embrace of these investment vehicles.

Should the update materialize, Google could provide ETF issuers with a vast platform to reach new audiences. Industry giants like BlackRock and Fidelity might find a lucrative avenue to showcase their offerings to potential investors.

A Glimpse into Google’s Financial Realm

As we eagerly await Google’s latest financial data on Tuesday, it’s undeniable that the tech giant has been riding high on ad-generated revenues. The $76.6 billion Q3 revenue is a testament to Google’s prowess in the advertising arena, showcasing an 11% YoY increase.

The combination of Search, YouTube, and Network revenues contributes significantly to Google’s advertising success. From $54.4 billion to $59.6 billion, the surge in total advertising revenue highlights the company’s stronghold in the digital advertising landscape.

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